Cozee Properties is a London-based estate agency specializing in seamless management for overseas landlords.
While their service was exceptional, they struggled to attract high-value vendors online and needed a targeted acquisition engine to drive consistent portfolio growth.
Cozee Properties approached us with a clear goal: to scale their property management and sales portfolio in the highly competitive London market. Despite offering a premium service for overseas landlords, their existing digital efforts were failing to attract high-value clients, often resulting in wasted budget on unqualified leads and general tenant enquiries.
Our team implemented a synchronized acquisition strategy across Google and Meta to reverse this trend. By restructuring their search campaigns to capture high-intent vendors and utilizing advanced social retargeting to build trust, we successfully transformed their ad spend into a reliable source of revenue, delivering record-breaking lead quality and ROI.
Reliance on referrals meant zero control over monthly revenue growth.
Ad budget wasted on tenants rather than high-value property owners.
Cost-per-lead was unsustainable due to broad, untargeted campaigns.
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Interested prospects visited the site but left without converting.
We overhauled Google Ads to exclusively target high-intent keywords like "sell my flat London" and "landlord agency fees," while using negative keywords to filter out tenants.
Key Learning: Excluding low-value traffic (renters) immediately spikes profitability.
On Meta, we utilized "Lookalike Audiences" based on their existing client list to find new landlords with matching profiles and behaviors.
We implemented a dynamic retargeting layer on Facebook & Instagram, showing client testimonials to users who had visited the "Landlord Services" page but hadn't booked a call.
We shifted the call-to-action from a generic "Contact Us" to a specific "Get Your Free 24-Hour Valuation," significantly lowering the friction for new leads.
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See how we’ve helped brands grow and succeed.
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