YellowLite is one of the Midwest’s most trusted solar installers, helping thousands of homeowners achieve energy independence since 2009.
Despite their established reputation, they faced a saturated market where generic "get solar fast" ads were driving up costs and eroding consumer trust.
The solar industry is plagued by aggressive sales tactics, making homeowners skeptical of digital ads. YellowLite’s problem wasn't capacity; it was communicating their legitimacy in a sea of noise. Their existing website was informative but failed to effectively funnel users into a quote request.
We launched a "Trust-First" acquisition system. By combining high-intent Google Ads with a completely redesigned conversion experience, we shifted the focus from "hard sales" to "education and transparency." We built a streamlined quote funnel that allowed users to calculate savings instantly, removing friction and positioning YellowLite as the honest authority in the region.
Broad keyword targeting on Google was competing with national giants, driving up CPL.
Traffic was landing on the site but bouncing due to a lack of immediate social proof.
The "Request a Quote" process was too long, causing potential buyers to drop off.
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Key differentiators like "Tesla Certified" and "16 Years Experience" were hidden in the footer.
We restructured Google Ads to target specific zip codes with "installer near me" keywords rather than broad "solar power" terms, drastically increasing lead quality.
Key Learning: Dominating local search creates higher trust than competing for national traffic.
We designed a custom, interactive landing page centered around an "Instant Savings Calculator." This gave users immediate value before asking for their contact info.
We redesigned the hero section to immediately showcase their "BBB A+ Rating" and "Tesla Premier Installer" badge, instantly answering the user's subconscious question: "Is this company legit?"
Users who calculated their savings but didn't book a consultation were retargeted with video testimonials from neighbors in their specific city.
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See how we’ve helped brands grow and succeed.
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