Information Technology & Services
Google Ads
Creatives

Crebos

Crebos is a global software innovation hub that builds enterprise-grade fintech and AI solutions for clients like Disney and Rothschild.

However, relying on referrals meant they lacked a predictable system to capture high-intent enterprise clients searching for development partners.

Year
2025
Industry
Information Technology & Services
Scope of work
Google Ads
&
Creatives

Project overview

The challenge for Crebos was that their services—like "AI-driven Fintech automation"—are complex and high-cost. Potential clients (CTOs and Founders) were searching for solutions but getting lost in technical jargon or choosing cheaper, low-quality competitors.

Our approach was to capture high-intent demand via Google Ads while using Creatives (video explainers and visual assets) to instantly communicate their value proposition. We moved them from "passive referrals" to "active acquisition," targeting decision-makers at the exact moment they were looking for a tech partner.

The Challenge

Invisible to Searchers

High-value prospects searching for "fintech app development" couldn't find them.

Complex Value Prop

Text-only ads failed to explain their "Remote Tech Department" model quickly.

Low-Quality Leads

Budget was wasted on small startups who couldn't afford enterprise solutions.

Untrusted Traffic

Cold traffic landed on the site but bounced due to a lack of immediate visual proof.

Our Strategic
 Leading This 

Approach
Success

STARTEGY #1

High-Ticket Keywords

We launched Google Search campaigns targeting specific, high-intent terms like "Fintech MVP development" and "Banking software solutions," strictly excluding low-budget keywords like "freelance" or "cheap."

STARTEGY #2

The "Process" Video

We produced a 60-second animated explainer video for their landing pages and YouTube retargeting. This creative simplified their complex "Idea to Exit" process into a visual story, increasing on-page time significantly.

STARTEGY #3

Authority Assets

We designed display banners featuring their impressive client logos (Disney, Philips) and specific case study stats, retargeting users who had visited the "Services" page to enforce trust.

STARTEGY #4

Lead Qualification Layer

We adjusted the Google Ads conversion goal to focus on "Book a Consultation" rather than generic "Contact Us" clicks, feeding higher-quality data back into Google’s smart bidding algorithm.

The Results

+220%
Enterprise Leads – A significant increase in inquiries from established companies rather than early-stage startups.
40%
Lower CPL – Filtering out low-quality traffic allowed us to bid more aggressively on the keywords that actually convert.
$3.8M+
Pipeline Value – The high contract value of fintech development meant that even a few qualified leads generated massive pipeline growth.
“Selling enterprise software is hard, but this campaign changed the game. Instead of explaining who we are to cold prospects, we are now speaking to CTOs who already understand our value before they even get on the call. The video assets do the heavy lifting for us.”
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