Mysoda designs premium, sustainable sparkling water makers made from renewable wood composite.
However, they faced stiff competition from global giants and struggled to capture organic traffic for high-volume generic keywords.
The challenge was clear: Mysoda had a superior, eco-friendly product, but they were invisible in search results dominated by "SodaStream." They needed to carve out their own market share.
We launched a dual-channel growth strategy. With SEO, we targeted niche, high-intent keywords focused on "sustainability" and "design" to bypass the giants. Simultaneously, we used Meta Ads to visually disrupt social feeds, using their stunning wood-composite aesthetic to stop the scroll and drive impulse purchases from eco-conscious consumers.
Ranking for broad terms like "sparkling water maker" was nearly impossible against global competitors.
Consumers didn’t know that a "wood-based" alternative to plastic machines even existed.
Bidding directly against major appliances brands on generic terms was draining the budget.
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The site had great visuals but lacked the technical content structure to rank on Google.
We focused our SEO strategy on long-tail, high-intent keywords like "sustainable soda maker" and "plastic-free kitchen," capturing users specifically looking for eco-friendly alternatives.
Key Learning: Targeting niche values (sustainability) yields higher conversion rates than broad generic terms.
On Meta, we leveraged their unique design materials (wood composite) in video ads, highlighting the texture and colors to position the product as a piece of interior design, not just an appliance.
We built out a robust blog and guide section answering common questions about CO2 cylinders and biocomposites, establishing topical authority that boosted overall site rankings.
We created a dynamic retargeting funnel on Instagram that showed different machine colors to users based on which product pages they had browsed, increasing personalization and conversion.
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See how we’ve helped brands grow and succeed.
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