Tella is the screen recording platform for creators who want professional, editable videos without the hassle of Premiere Pro.
Despite having a superior product, they struggled to stand out in a market dominated by basic tools like Loom.
The primary hurdle was that potential users couldn't instantly see why Tella was better just by reading text. They viewed screen recording as a commodity.
We launched a "Show, Don't Just Tell" strategy. By redesigning their landing pages to be visually immersive and launching a high-energy Meta Ads campaign, we demonstrated the output—beautiful, branded videos—rather than just the features. This shifted the conversation from "recording" to "creating."
Competing against free, default tools (like Loom and QuickTime) made acquisition difficult.
Users didn't realize Tella had powerful editing features until after they signed up.
The original homepage explained the tool but didn't inspire users to start a project.
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Previous ads looked like software demos rather than creative content, failing to hook creators.
On Meta, we ran side-by-side video ads comparing a "boring standard screen share" vs. a "polished Tella video," visually proving the value in 3 seconds.
Key Learning: Visual contrast is the fastest way to disrupt a commoditized market.
We redesigned the website’s hero section to feature an auto-playing, high-quality video loop that showcased the editing interface in action, instantly answering "what does this do?"
We utilized User-Generated Content (UGC) from well-known creators in the tech space, retargeting site visitors with authentic endorsements to build authority.
To reduce "blank canvas" paralysis, we introduced a "Start with a Template" section on the landing page, allowing users to visualize their specific use case (e.g., "Course Lesson," "Product Update") immediately.
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See how we’ve helped brands grow and succeed.
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