Preston Baker is an award-winning estate agency in Yorkshire known for selling homes faster than the competition.
However, their digital campaigns suffered from a "leaky bucket" problem, where paid traffic failed to convert into actual valuation bookings.
The core issue wasn’t a lack of interest, but a lack of clarity once a user clicked an ad. Traffic was being directed to generic pages where potential sellers got lost.
Our solution was to redesign the entire conversion experience. We built a dedicated, high-performance landing page specifically engineered to capture leads, paired with a revamped Meta Ads strategy. By aligning the ad messaging perfectly with a streamlined destination page, we removed distractions and guided users straight to the "Book a Valuation" action.
High ad traffic resulted in minimal bookings due to poor page layout.
Budget was burning fast with a high Cost Per Lead (CPL) on Facebook.
Visitors were distracted by complex navigation instead of taking action.
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The old site experience was clunky for users browsing on phones.
We designed and built a standalone landing page that stripped away all navigation distractions, focusing 100% of the user's attention on a single goal: booking a valuation.
Key Learning: Simplifying the path to action drastically increases conversion rates.
We implemented a multi-step, interactive form that felt like a conversation rather than an interrogation, significantly boosting completion rates on mobile devices.
On the new page, we prominently displayed their "5-star Google Review" status and success stats immediately next to the call-to-action to build instant trust.
On Meta, we ran retargeting ads specifically for users who visited the new landing page but didn’t finish the form, reminding them of the "Property Launch" advantage.
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See how we’ve helped brands grow and succeed.
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